⭐ 17,000+ reviews
😊 Over 1 million Woohoo products sold
💚 Natural deodorant that actually works. 110% fun.
🌳 Clean ingredients ~ Aluminium free
Woohoo Natural Deodorant Paste (Urban) 60g
Lavender · Sweet Orange · Rose · Vanilla
- Lasts 4–5 months - up to 4× longer than a typical supermarket deodorant
- Key ingredients
- Bicarb Soda, Zinc Oxide - 5-way BO protection
- New Formula
- Zinc Oxide is back (starting July 2026)!
- Credentials
- Naturally Derived · Aluminium-Free · No Synthetic Fragrance · Waterless
- Strength
- Regular - great for everyday use
- Suits
- Women, Men & Teens
- Smells like
- Sophisticated florals, orange & vanilla
- Packaging
- 100% recyclable tin (plastic free)
Choose your size:
60gHow it works
Choose options
Find your natural deodorant
BO Protection
Regular Strength
Great for everyday odour protection.
Formula
Bicarb Formula
Contains bicarb. If you know your skin doesn’t love bicarb, try one of our bicarb-free formulas.
Need Extra Strength?
For heavier sweaters, stronger BO or active lifestyles.
Need Bicarb-Free?
For sensitive skin or known bicarb sensitivity.
Australian Made and Owned
Proudly Australian made & owned since our inception in 2010 - Australian Made and Owned
Plastic Negative
By supporting rePurpose Global to remove twice as much nature-bound plastic waste as our packaging creates, Woohoo Body is officially certified Plastic Negative. - rePurpose Global
Made Safe
Certified Made Safe with Safe Cosmetics Australia, whose standard requires a formula base at least 85% free from the chemicals on their Toxic-Free criteria. - Safe Cosmetics Australia
Toxic Free
Certified Toxic Free with Safe Cosmetics Australia, who assess our formulas against their published Hot List of ingredients to exclude or restrict. - Safe Cosmetics Australia
Allergy Certified
Certified with Safe Cosmetics Australia, whose Allergy Certified standard excludes and restricts the chemicals on their allergen criteria list. Full ingredients, including any naturally occurring allergens, are listed on every product page. - Safe Cosmetics Australia
Cruelty Free
Certified Cruelty Free with Safe Cosmetics Australia - Safe Cosmetics Australia
Cruelty Free and Vegan
Certified Cruelty Free and Vegan with PETA - PETA
Vegan Friendly
Certified Vegan Friendly with Safe Cosmetics Australia - Safe Cosmetics Australia
Awards
- WINNER - Best Natural Deodorant 2017 - Nature & Health Magazine
Product Benefits
- Regular-strength odour protection for all-day freshness
- Subtle, sophisticated floral scent with hints of orange, rose & vanilla
- Unisex – suits women, men, teens & tweens
- pH-adjusted formula with low bicarb – gentle on sensitive skin
- Vegan, cruelty-free and Aussie made
- Recyclable aluminium tin (plastic free!)
Key Ingredients
- Triethyl citrate – stops bacteria from breaking down sweat, preventing odour before it starts.
- Bicarb soda – absorbs moisture and neutralises acidity to keep pits fresh.
- Zinc oxide & Xylityl Sesquicaprylate – eliminate odour-causing bacteria for extended freshness while protecting your skin barrier.
- Bamboo powder – ultra-absorbent to help keep you dry.
- Mango Butter and MCT oil – moisturise and soothe delicate underarm skin.
Scent Profile
Calm Focus + Emotional Balance - An elegant mix of sweet orange, lavender, sage, rose and vanilla with grounding woods. For a sense of emotional clarity, calm focus and cool confidence in a busy world.
Caprylic/Capric Triglyceride, Tapioca Starch, Ricinus Communis (Castor) Seed Oil, Sodium Bicarbonate, Polyglyceryl-3 Tetrastearate, Mangifera Indica (Mango) Butter, Zinc Stearate, Hydrogenated Vegetable Oil, Zinc Oxide, Hydrogenated Castor Oil, Triethyl Citrate, Xylityl Sesquicaprylate, Bambusa Arundinacea (Bamboo) Stem Powder, Oryza Sativa (Rice) Bran Wax, Tocopherol (Vitamin E), Citrus Aurantium Dulcis Peel Oil (Sweet Orange), Tocopherol (Vitamin E), Cedrus Atlantica Wood Oil (Cedarwood Atlas), Salvia Officinalis Oil (Sage), Cymbopogon Martini Oil (Palmarosa), Vanilla Planifolia Fruit Oil, Lavandula Angustifolia Oil (Lavender), Rosa Damascena Flower Oil (Rose), Naturally occurring in essential oils: Camphor.
From 8 July 2025 to 13 July 2026
Caprylic/Capric Triglyceride (Mct Oil), Tapioca Starch, Magnesium Hydroxide, Butyrospermum Parkii Butter (Shea), Sodium Bicarbonate, Triethyl Citrate, Polyglyceryl-3 Tetrastearate, Oryza Sativa Bran Cera (Ricebran Wax), Cetearyl Alcohol, Bambusa Arundinacea Stem Extract (Bamboo), Jojoba Esters, Magnesium Carbonate Hydroxide, Zinc Ricinoleate, Citrus Aurantium Dulcis Peel Oil (Sweet Orange), Tocopherol (Vitamin E), Cedrus Atlantica Wood Oil (Cedarwood Atlas), Salvia Officinalis Oil (Sage), Cymbopogon Martini Oil (Palmarosa), Vanilla Planifolia Fruit Oil, Lavandula Angustifolia Oil (Lavender), Rosa Damascena Flower Oil (Rose), Naturally occurring in essential oils: Camphor
To 7 July 2025
Butyrospermum Parkii (Shea) Butter*, Tapioca, Caprylic/Capric Triglyceride (derived from Coconut), Sodium Bicarbonate, Kaolin, Sorbitan Olivate, Triethyl Citrate, Zinc Oxide (non-nano), Tocopherol (Vitamin E), Salvia Officinalis (Sage) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Wood (Cedarwood Atlas) Oil, Lavandula Angustifolia (Lavender) Oil, Cymbopogon Martini (Palmarosa) Oil, Rosa Damascena (Rose) Oil and Vanilla planifolia (Vanilla) Extract. Naturally occurring in essential oils Limonene, Linalool, Geraniol, Farnesol, Eugenol, Citronellol
Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!
We promise that you will not find ANY these shady characters in a Woohoo Body product:
- aluminium salts
- phthalates
- synthetic fragrances
- sodium lauryl sulphate (SLS)
- sodium laureth sulphate (SLES)
- ... in fact, ALL sulphates are out!
- parabens
- mineral oils
- animal derivatives
- ingredients tested on animals
- artificial colours
- bleaches e.g. benzoyl peroxide
- propylene glycol
- triclosan
- strong detergents
- triethanolamine (TEA)
- ... and the list goes on!
Woohoo Urban is the original that started it all – our best-selling, award-winning deodorant paste that’s as reliable as your morning coffee. With a sophisticated yet subtle floral, orange, and vanilla aroma, it’s your go-to for everyday freshness, whether you're heading to the office or breaking a sweat at the gym.
This regular-strength formula is pH-adjusted and gentle on sensitive skin, while still packing a punch when it comes to body odour. Urban uses a smart blend of plant-based and mineral ingredients to keep you feeling fresh, dry and confident.
How does it work? It tackles BO in 5 different ways with these hardworking natural actives:
- Stops odour before it starts – prevents bacteria from breaking down sweat in the first place.
- Eliminates odour-causing bacteria – for extended freshness, while protecting your skin barrier.
- Neutralises acidity – to keep pits fresh.
- Absorbs moisture – to help keep you dry.
- Masks any remaining odour – naturally, with essential oils.
And let’s not forget the scent – a beautiful blend of sweet orange, cedarwood, sage, palmarosa, vanilla, lavender, and rose. It’s fresh, floral, and oh-so wearable – loved by everyone, regardless of gender.
Packaged in a recyclable aluminium tin, Woohoo Urban is plastic-free, portable, and planet-friendly. Just scoop, swipe, and go – all-day freshness in one tiny tin.
No artificial fragrance. No aluminium salts. Just high-performance, all-natural deodorant that smells amazing and gets the job done.
With clean, dry hands use the tip of your index finger (or spatula/teaspoon) to collect a pea sized amount of deodorant and warm it in your fingertips. Rub it under your arm until it disappears (just like you would a moisturiser). That's it :)
P.S. If you’re used to using an antiperspirant, please remember that this isn’t one! This deodorant works by neutralising odour and keeps you dryer by absorbing moisture, but it DOESN’T block your pores to stop you from sweating.
A note about switching to natural: It can take a few days to a couple of weeks for your body to adjust to this type of deodorant but it’s worth the wait! An Armpit Detox Mask can speed things up too.
FREE Standard Shipping when your order is over $75 (Australia-wide)
For orders under $75 (excluding WA, NT & TAS*):
- $8.95 Standard Shipping via Australia Post (2-8 days)**
- $11.95 Express Shipping via Australia Post (1-4 days)**
*Rates for WA, NT & TAS are slightly higher due to the increased costs of shipping to these areas.
** Please note these are estimates only and exclude weekends.
Click here to read our full shipping policy for more details.
Want to ship your order internationally? Click here to read about our international shipping rates.
The Woohoo Returns Promise:
- Free 90 Day Returns (AU only) - trying a product for the first time and changed your mind? You've got 90 days from delivery.
- 90 Day Sensitivity Guarantee - for if a Woohoo product irritates your skin.
- 90 Day Freshness Guarantee - for if a Woohoo deodorant isn't keeping you fresh.
Conditions apply - see our full Refund Policy.
- PRPreeti R.Verified BuyerReviewingWoohoo Natural Deodorant Paste (Urban) 60gI recommend this productHow much do you sweat? ModerateHow sensitive is your skin? Slightly sensitiveRated 5 out of 5 stars2 hours agoThe best Deodrant in market
Without a doubt, this is the best deodorant on the market for me. I have been using it since 2020 and have never missed repurchasing it. It lasts all day, keeps me feeling fresh, and consistently delivers great results. Highly recommended!
- DDonnaReviewingWoohoo Natural Deodorant Paste (Urban) 60gI recommend this productRated 5 out of 5 stars20 hours ago5 Stars
Love smell. Excellent coverage as always.
- DGdesley g.Verified BuyerReviewingWoohoo Natural Deodorant Paste (Urban) 60gI recommend this productHow much do you sweat? ModerateHow sensitive is your skin? Slightly sensitiveRated 5 out of 5 stars1 week agoLovely
Urban is really great 10/10 smells wonderful and works so well, I'll never buy another deodrant
- AAAidan A.Verified BuyerReviewingSAMPLE - Woohoo Natural Deodorant Paste (Urban)I recommend this productRated 5 out of 5 stars3 weeks agoNice neutral scent
Nice scent, works well
- JJordanReviewingWoohoo Natural Deodorant Paste (Urban) 60gI recommend this productRated 4 out of 5 stars1 month ago4 Stars
Product is great.
Got offered a 25% off code the day after I ordered in bulk though. Felt a bit insensitive.
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Australian Made & Owned
We're a small family business from Newcastle, NSW
Vegan & Cruelty Free
Certified with PETA and Safe Cosmetics Australia.
Certified Plastic Negative
We remove twice as much plastic from the planet as we use
Made Safe
Certified Made Safe and Toxic Free by Safe Cosmetics Australia.