As you know, we've recently nudged the price of our deodorants up by $1. But stick with us (pun intended!) because we promise, it's all for some pretty darn amazing reasons.
We’re not here to take over the planet or become a world-renowned brand. Sure, seeing your name up in lights seems appealing on the surface, but we’re down-to-earth folk, and we’re here with a pretty simple purpose.
We want to deliver products you love to use, in a fun and joy-sparking way. Products that have a positive impact on the world around us. All while providing comfortable living conditions for the Woohoo team members who help to make all of that a reality and making Woohoo HQ a place we want to be!
Achieving that is no mean feat, and juggling the dollars plays a big role. Particularly these last 12 months - it has been even trickier than usual, but we are confident we can keep on keeping on 🙂
What we’re getting to in a round-about way is that we don’t search out big profit margins at Woohoo. We choose high quality, environmentally friendly, and happiness over profits. Here’s a bit more about how our values relate to our pricing and profitability:
We don’t skimp on packaging: We choose expensive packaging because it’s kinder to the environment and easier to recycle. Our paper deodorant and lip balm tubes are much more expensive than their plastic counterparts, and so are our aluminium bottles and single-plastic recyclable pumps.
Quality ingredients: We choose premium ingredients because they’re good for you and we use them at the right level to deliver results. We want you to reach for Woohoo because it really works, and you feel great inside and out when you’re using our formulas. When it comes to active ingredients, we don’t overuse them just to make our products sound better, or underuse them to cut costs. We use the amount that has been proven to work. No more, no less. And just quietly, our products compare very favourably to other brands’ products you might pay up to 5x as much for…
Affordable Prices: We know our prices aren’t the cheapest, but we keep them as low as we can so they’re accessible to as many people as possible. In fact, our skincare products have just had a price reduction (yes, you read that right… the prices are going DOWN!).
Retailers: When we sell our products through stores and distributors, we are significantly less profitable than if you purchase directly from us, but despite this we would love these channels to thrive as they are another way of increasing accessibility and supporting other Australian businesses. Regardless of where you purchase Woohoo, we are so grateful for your support.
Social impact: At least 1% of every single sale made at woohoobody.com.au is donated to environmental causes. Admittedly I’ve had a few days where it has felt a bit stressful to part with those dollars, but donating fills our hearts and quickly sends stress on its way.
No Glitzy Marketing: You probably won’t see Woohoo in the hands (or pits) of high-flying celebrities or in glossy magazines because we keep our marketing budgets lean. We rely on fabulous people like you to help spread the word (which is why we are so very, very grateful for your reviews).
Reinvestment, Quality & Compliance: Every dollar of profit that we make goes back into growing Woohoo. Right now we’re planning a renovation at Woohoo HQ to add a second manufacturing clean-room so we can up the ante with more creations for you to enjoy. We’re also investing in a whole new Quality Assurance and Compliance framework that will ensure that our products continue to maintain world-class quality and that we can continue to ship our orders internationally as cosmetic restrictions tighten globally.
Proudly Australian Made and Owned: This is core to our values and you can count on us to always keep the love local. But being Australian Made and Owned does come at a cost. Aussie labour, insurances, ingredients, and lots of other stuff are a *lot* more costly than their offshore counterparts.
Our Team: It takes many hands to bring the magic of Woohoo to life. While some companies hire offshore, we keep it in-house and provide local jobs in Newcastle, NSW. Some of our Woohoo Crew have been with us for 7+ years, and still going strong! Our sensational in-house team is responsible for manufacturing our products, picking and packing orders, and providing 6-Star customer service . We make sure our Woohoo team are paid above award wages and we sprinkle lots of little perks throughout the year to thank them for their mammoth efforts 🙂
We hope this little insight into the factors that impact our pricing has helped you get to know more about who we are and how our values play a role in shaping Woohoo.
As always, we can’t sign off without letting you know that we couldn’t do any of this without you, so THANK YOU so much for being on team Woohoo. 💜💚
Phoebe, Aaron, and the Woohoo Team
